Orange Jordan in Partnership with E4DE Concludes Training Program for Entrepreneurs’ Mentors
Orange Jordan has concluded an intensive training programme for more than 70 experts and specialists in entrepreneurship from across the Kingdom. The programme aimed to enable participants to provide guidance and mentorship to startups, strengthening the startups’ capacity to develop innovations and increase their business resilience. The training was delivered through five intensive training courses held in Aqaba, Irbid, and Amman.
The training programme was organized under the umbrella of the Private Sector Access to Support Startups (PASS) programme, which is implemented by Orange Jordan with the support of the Entrepreneurship for Sustainable Economic Development and Employment (E4DE) project implemented by GIZ, and co-funded by the Federal Ministry for Economic Cooperation and Development (BMZ) and the European Union (EU).
Delivered by the Business and Professional Women Association (BPWA), under the supervision and management of Orange Jordan, the programme covered a range of core modules designed to enable participants to serve effectively as mentors. The training covered understanding mentorship responsibilities and navigating key challenges, developing skills in communication, effective questioning and active listening, providing constructive feedback, and building trust with mentees. It also focused on root-cause analysis of business challenges, turning outcomes into actionable plans, understanding beneficiaries’ behaviors, building a supportive resource network, and planning out the mentorship journey to drive sustainable impact for entrepreneurs.
Orange Jordan reaffirmed its commitment to advancing the Kingdom’s entrepreneurship ecosystem as the true responsible digital leader. The company emphasized its dedication to building an integrated entrepreneurial framework that enables promising ideas to grow into success stories through the Orange Digital Center’s BIG by Orange, startup incubators, and business accelerators programs.
The company added that this initiative stems from its belief in the vital role of mentorship in fostering the growth of Jordan’s entrepreneurial ecosystem. This initiative aligns with its efforts to establish a national network of private sector mentors in the coming phase.
It is worth noting that the PASS programme aims to support 130 startups until October 2026 by enhancing entrepreneurs’ skills through specialized training and mentorship with the aim of increasing sales and improving productivity. The programme focuses on providing practical support that aligns with market demands and addresses the needs of startups across various stages of growth.
To learn more, please visit our website: www.orange.jo
-END-
About Orange Jordan
Orange Jordan, with around 1,600 employees across nearly 300 shops and locations throughout the Kingdom, strives to provide the best customer experience through an integrated set of digital solutions, including fixed lines, mobile lines, internet, data, and Smart Life Solutions, serving more than 5 million customers in Jordan, guided by the company’s values of Caring, Responsible and Bold.
Orange Jordan is a subsidiary of Orange Global Group, which is present in 26 countries worldwide. The company operates in line with the Group’s strategy and prioritizes community service. In this context, it implements a comprehensive CSR strategy centered on four pillars, including Digital Education, Digital Inclusion, Entrepreneurship, and Climate and Environment.
As a trusted partner, Orange gives everyone the keys to a responsible digital world, which reflects the company’s purpose. Its main driver is its vision to be the true responsible digital leader in Jordan, while continuing its mission of offering the best network and innovative digital solutions, with an unmatched customer experience by empowered Orange teams.
Orange offers comprehensive digital solutions for businesses of all sizes and sectors, including small businesses and enterprises, through a wide range of business solutions under its Orange Business brand.
To learn more, please visit our website: www.orange.jo.
About Orange Group
Orange is one of the world’s leading telecommunications operators. The Group aims to be the trusted partner for everyday digital life by providing individuals, businesses, and communities with reliable connectivity and innovative services. As of the end of 2025, Orange connects 340 million customers (including MasOrange) across 26 countries and generated 40.4 billion euros in revenues.
As a trusted player, Orange leverages the excellence of its very high-speed broadband networks to deploy digital infrastructure in Europe, Africa, and the Middle East. The Group is a European leader in fiber, with 100 million connectable households, and convergent offers. In France, Orange connects 34 million customers and was ranked No. 1 by the regulator Arcep for the quality of its mobile network for the 15th consecutive year. In Africa and the Middle East, the Group’s growth engine, Orange serves nearly 180 million customers and promotes digital and financial inclusion through its connected solutions.
Under the Orange Business brand, the Group supports companies in transforming their networks as well as in AI, trusted cloud, and cybersecurity. Orange is also a major player in the wholesale market, where it has a leading global telecom infrastructure and significant capabilities for deploying and operating submarine cables. A committed innovator, Orange relies on 700 researchers and holds a portfolio of 11,000 patents.
Orange is listed on Euronext Paris (symbol ORA).
For more information, please visit: www.orange.com.
Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.
